Setting Up a Posting Plan

A Posting Plan in Brand2Social lets you define a recurring weekly schedule of time slots that posts can be automatically assigned to. Instead of manually picking a date and time for every post, you set up your plan once and let Brand2Social queue posts into the right slots for you.

How a Posting Plan Works

The idea is straightforward: you define recurring time slots on the calendar — for example, every Monday between 9–10 AM and every Tuesday between 10–11 AM — and assign labels to each slot to reflect the type of content that should go there (e.g., “Promotion”, “Tips”, “Blog”).

When you create a new post and click the Plan button, Brand2Social automatically finds the next available slot that matches the post’s label and schedules it there. You never have to think about timing — the plan handles it.

Step 1 — Create Your Posting Slots

1. Navigate to Schedule in the left-side navigation menu.
2. Click the Plan tab in the upper-left of the calendar.
3. Click on the time slot in the calendar where you want to add a recurring slot — for example, Monday between 9 and 10 AM.
4. A modal will appear. Select a label to assign to this slot (e.g., “Promotion”). Labels reflect the type of content that will fill this slot.
5. Configure how often the slot should repeat (e.g., weekly).

ℹ️ Note: You can create your own custom labels and name them anything you want to match your content categories.

6. Click Create. The slot will now appear on the calendar with its label.

7. Repeat this process to fill out your weekly plan. Add as many slots as you need across different days and times.

Once your slots are created, use the arrows in the top-right corner of the calendar to navigate between weeks — you will see the same slots recurring every week automatically.

You can also:

• Drag slots to change their time within the calendar.
• Expand a slot to extend its duration. This widens the window within which Brand2Social will pick a posting time for that slot.

Step 2 — Add a Post to a Slot

With your posting plan set up, you can now start filling it with posts.

1. Navigate to the Compose page.
2. Create your post as normal, and assign it a label that matches one of your posting slots.
3. Instead of clicking Schedule, click the Plan button.

Brand2Social will automatically find the next free slot that matches the post’s label and assign the post to it.

4. Go back to Schedule → Plan to verify the slot is now filled.

5. Switch to the Schedule tab to confirm the post is formally scheduled.

What happens when you click “Plan”?

• Brand2Social finds the next free slot that matches the post’s label.
• It checks the duration of the slot and picks a random time within that window for the post.
• It marks the slot as occupied so no other post can be assigned to it.

Smart Scheduling — Plan Multiple Posts at Once

If you have a batch of posts ready, you can queue them all into your plan in one action using Smart Scheduling.

1. Navigate to the Posts page.
2. Select all the posts you want to schedule.
3. Click the "…" menu button above the table.
4. Click Plan selected posts.

Brand2Social will instantly distribute all selected posts across the next available slots in your plan — saving you from having to plan each post individually.

Additional Settings

Use Exact Slot Times

By default, Brand2Social picks a random time within the slot’s duration when assigning a post. For example, if a slot runs from 9:00 AM to 10:00 AM, your post might be scheduled for 9:23 AM or 9:47 AM.

If you prefer all posts to be scheduled at the exact start time of the slot, you can enable Use exact slot times:

1. Navigate to Settings.
2. Find the Use exact slot times toggle and enable it.

With this enabled, every post assigned to a 9:00–10:00 AM slot will be scheduled for exactly 9:00 AM.

Troubleshooting Common Issues

My post was not assigned to a slot when I clicked Plan

• Confirm the post has a label assigned that matches one of your posting slots. Posts without a matching label will not be assigned to a slot.
• Check that there is a free upcoming slot for that label. If all matching slots are already occupied, Brand2Social will have nowhere to assign the post.
• If you have no slots set up yet, go to Schedule → Plan and create your slots first.

I cannot edit the recurrence of a slot

• A slot cannot have its recurrence edited if it is occupied — even if it appears empty on the week you are currently viewing. If the slot is occupied on any past or future week, the recurrence is locked.
• To edit the recurrence, first remove the post from the occupied slot, then update the recurrence settings.

Frequently Asked Questions

Can I create a slot without a label?
Yes. A slot without a label will accept any post that also has no label assigned to it.

How many slots can I create?
The number of slots available depends on your Brand2Social subscription plan. See the pricing page for details.

Can I have multiple slots with the same label?
Yes. If you have multiple slots with the same label, Brand2Social will assign posts to the next available one in chronological order.