Re-authenticating Facebook and Instagram

Discover the necessary steps to reconnect your social accounts with Brand2Social.

If your Facebook or Instagram accounts become disconnected, necessitating new permissions or the addition of new pages or groups, this article provides guidance on:

  • How to re-authenticate Facebook or Instagram
  • How to verify permissions
  • How to add new pages/groups
  • FAQ

How to re-authenticate Facebook or Instagram

If you encounter issues with posts failing to deliver, it's often due to the expiration or invalidation of the token used for posting on your Facebook/Instagram account.

This can happen for various reasons, such as changing your password or detecting suspicious activity on your Facebook account.

In most cases, this can be easily resolved directly from Brand2Social:

  • Go to the Socials page
  • Locate your Facebook page, group, or Instagram page
  • Click the ellipsis ("...") button
  • Click Re-authenticate

How to verify permissions

Another common reason for post failures is missing permissions. If Brand2Social needs new permissions, or you've previously declined certain permissions, you'll need to add/approve them.

  • Log in to the Facebook profile that is the admin of the group or page.
  • Select Settings & privacy > Settings from the small drop-down arrow at the upper right on your screen. Then, on the left-hand side, click Business integrations.
  • From the list of authenticated apps, find Brand2Social, and click View and edit.
  • Scroll through the list and make sure all permissions are selected. We do not ask for any permissions that are not strictly necessary for Brand2Social to work, so you can be certain that all permissions are needed.

How to add new pages/groups

In some cases, you may need to add new pages or groups to your account. Perhaps you have created a new page or group since you authenticated with Facebook for the first time.

In this case, simply follow the steps from the How to verify permissions section above.

Ensure that all permissions are given for all pages, groups, and Instagram accounts you want to manage with Brand2Social.