Overview of Organizations,Brands and Users in Brand2Social

Brand2Social is a platform that helps organizations, brands, and users manage and engage with their social media presence effectively. It allows businesses to interact with their audience, manage content, and improve their online visibility across different social platforms.

What is an Organization in Brand2Social?

An Organization in Brand2Social is like a parent company that oversees and manages multiple Brands operating under its authority and direction. This feature is particularly useful for agencies, enterprises, or any business managing several distinct entities or clients.

Where to Find Organization Information

To view your organization information in Brand2Social:

• Click on the Profile icon present on the top right of the screen.
• And, Click on Settings in the popup window.
• Navigate to Manage Organizations on the left side navigation bar.
• Your profile picture, Org name and Org description is displayed.

Benefits of Organizations

Centralized Management

Organizations allow for the centralized management of multiple Brands. This makes it easier to oversee and control various social media strategies from a single interface.

Streamlined User Roles and Permissions

By managing user roles at the Organization level, you can assign specific permissions and roles across all associated Brands, ensuring that team members have appropriate access based on their responsibilities.

Efficient Collaboration

Organizations facilitate efficient collaboration by allowing team members to work across multiple Brands within a single ecosystem, thus improving coordination and communication.

What is a Brand in Brand2Social?

A Brand in Brand2Social refers to an individual social media presence or entity that you manage. Each Brand consists of various social media accounts across different platforms (e.g., Facebook, Twitter, Instagram). This separation allows for distinct social media strategies, content planning, and performance tracking for each Brand.

Creating a New Brand

To create a new brand in Brand2Social:

• Click on the + icon present on bottom left of the screen.
• Add the profile picture, name and description of your brand.

Switching Between Brands

Switching between brands is easier than you think:

• All the brands that are present inside your organization is present on the left side of the screen with the profile picture of the brand.
• Just click on the brand you want to work in and done you have switched from one brand to another brand in your organization.

Benefits of Brands

Focused Social Media Strategy

By managing each Brand separately, you can tailor your social media strategy to the specific needs and audience of each Brand, resulting in more targeted and effective campaigns.

Clear Segregation

Brands allow for clear segregation of different social media accounts, making it easier to manage multiple entities without cross-contamination of content or strategies.

Customizable Permissions

You can assign specific roles and permissions to team members within each Brand, ensuring that only authorized users can create, edit, or publish content.

What is a Users in Brand2Social?

A Users in Brand2Social are individuals who have access to the platform and perform various tasks based on their assigned roles and permissions. Users can range from social media managers and content creators to approvers and analysts, each contributing to the overall social media strategy.

To Invite a new user in Brand2Social:

• Click on your profile photo to access Settings.
• Navigate to Manage Brand in the left-side menu.
• Select Manage Users from the options available on the top.
• Click Add Team Member to begin adding a new user.
• Enter the user's name and email address.
• Assign a role for the new user (e.g., admin, editor).
• Click Invite User to invite the new user to join your organization.