Integrating Your LinkedIn Profile with Brand2Social

Integrating your LinkedIn Profile with Brand2Social streamlines your professional networking by allowing you to create, schedule, and publish posts directly from our platform. This integration helps you maintain a consistent and engaging presence on LinkedIn, reaching your audience with timely and relevant content. With centralized management and performance tracking, you can monitor interactions and optimize your LinkedIn strategy.

Prerequisites

Before you begin, ensure the following requirements are met:

• You must have an active LinkedIn personal account — you will be connecting your personal profile, not a LinkedIn Page.
• You have valid login credentials for your LinkedIn account.
• You are using a supported browser (latest versions of Chrome, Firefox, Safari, or Edge) with cookies and pop‑ups enabled.

Step 1 — Navigate to the Integrations Page

1. Log in to your Brand2Social account.
2. In the left-side navigation menu, click on Integrations under the Social Accounts section.
3. You will see a list of all available social media platforms.

4. Locate LinkedIn Profile in the list and click the Connect button next to it.

Step 2 — Log In to LinkedIn

After clicking Connect, a LinkedIn login window will open in a new tab.

1. If you are already logged in to LinkedIn in your browser, this step may be skipped automatically.
2. If not, enter your LinkedIn email address and password.
3. Click Sign In.

⚠️ Important: Make sure you sign in with the LinkedIn account you want to connect to Brand2Social. Each LinkedIn Profile must be authorized by the account holder directly.

Step 3 — Review and Allow Permissions

For the first-time integration, LinkedIn will display a permissions screen listing what Brand2Social is requesting access to.

1. Review the permissions carefully — these are required for Brand2Social to publish and manage content on your behalf.
2. Click Allow to grant access.

ℹ️ Note: If you have previously connected your LinkedIn Profile and are reconnecting, you may be taken through this screen again. Ensure you click Allow to refresh the authorization.

Step 4 — Confirm the Integration

Once you have allowed permissions, Brand2Social will finalize the connection.

1. You will be returned to the Integrations page.
2. Your LinkedIn Profile should now appear with a green connected status or a checkmark indicating a successful connection.
3. You will also see your profile name and photo displayed on the integration tile.
4. The integration is now complete — you can start creating and scheduling LinkedIn posts from Brand2Social.

Troubleshooting Common Issues

The LinkedIn connection shows as “Expired” or “Disconnected”

LinkedIn access tokens expire periodically. To fix this:

1. Go to the Integrations page in Brand2Social.
2. Click the three dots next to the affected LinkedIn Profile.
3. Click Reauthorize and complete the LinkedIn login flow again (Steps 2–3).

Posts are not publishing to LinkedIn

• Verify the integration status is Connected (not expired).
• Make sure the post content meets LinkedIn’s requirements (e.g., supported image formats, video length and file size limits).
• Check that you have selected the correct connected LinkedIn Profile when composing the post.

What You Can Do After Connecting

Once your LinkedIn Profile is successfully connected to Brand2Social, you can take advantage of the following features:

• Schedule Posts — Plan and queue LinkedIn posts in advance using the content calendar.
• Publish Directly — Publish text updates, images, videos, and documents directly to your LinkedIn Profile without leaving Brand2Social.
• Analytics — Track engagement metrics such as impressions, clicks, and likes directly within Brand2Social.
• Content Calendar — Visualize your LinkedIn publishing schedule alongside other social platforms in a unified calendar view.
• Team Collaboration — Assign posts for review, leave comments, and approve content with your team before publishing.