Top 50 Social Media Management Tools for 2025

Jaisingh Pedhuru

Aug 14, 2025

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Managing social media in 2025 requires the right tools to streamline workflows, engage audiences, and measure success. With platforms evolving rapidly, choosing the best social media management tool is crucial for brands, agencies, and marketers. Below, we review the top 50 social media management tools, highlighting their features, pricing, and best use cases.

Managing social media in 2025 requires more than just scheduling—successful teams need tools that save time, improve creativity, and deliver measurable results. This guide rounds up the 50 best social media management tools, with clear notes on who each tool is best for, the standout features, and realistic pricing cues so you can quickly narrow your choices.

Who this list is for: marketers, agencies, founders, creators, and support teams who want to compare leading tools quickly and pick the right fit for their workflow and budget.

TL;DR — Quick picks

  • Best overall (enterprise + midsize): Brand2Social — AI composer, scheduling optimization, and unified inbox.
  • Best for small teams and creators: Buffer — simple, affordable, and easy to adopt.
  • Best for visual-first brands: Later / Planoly — excellent grid previews and Instagram-first workflows.
  • Best for analytics & social listening: Sprout Social — deep reporting and listening capabilities.
  • Best for AI-powered content & automation: Brand2Social — AI composer, scheduling optimization, and unified inbox.

How we picked the tools

  • Real product capabilities: scheduling, publishing, analytics, inbox and listening.
  • Team & collaboration features: user roles, approval workflows, and client-friendly reporting.
  • Automation & AI: time-saving automation, content suggestions, and smart scheduling.
  • Pricing transparency and value for different team sizes.
  • Recent product updates and support for major networks in 2025.

What Makes a Great Social Media Management Tool?

  • Platform support: native or reliable API-based posting for the networks you use (Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile).
  • Core features: scheduling with a visual calendar, content editor, unified inbox, analytics and exportable reports.
  • Team & workflow: roles, approval flows, content libraries, and client collaboration.
  • Automation & AI: reusable content, smart scheduling, content recycling, auto-moderation, and AI drafting where helpful.
  • Security & compliance: SSO, permissions, audit logs, and white-label or agency features when required.
  • Pricing & scalability: free tiers or trials, plus clear upgrade paths as your volume or team grows.

Top 50 Social Media Management Tools for 2025

Here are 50 top-rated social media management tools for 2025. Each tool is briefly described with its best use case, key features, and pricing. The first 22 tools include more details, while tools 23-50 are summarized for easy comparison.

1. Brand2Social

Brand2Social: AI-Powered Content Creation and Scheduling Brand2Social integrates AI for content generation and scheduling optimization, with a unified inbox and advanced analytics. Its automation and smart recommendations help boost engagement and save time.

Key Features

  • AI content composer, advanced scheduling, unified inbox, analytics
  • Smart recommendations, post recycling, team collaboration
  • Social listening, reporting, mobile app

  • Agencies, businesses seeking AI-powered automation, marketers focused on growth
Pricing

  • Starts at $49/month

2. Hootsuite

Hootsuite: Robust Scheduling and Analytics for Enterprises Hootsuite is a veteran platform offering robust scheduling, analytics, and team management. It supports a wide range of social networks and integrations, making it a top choice for businesses of all sizes. Hootsuite’s dashboard is intuitive, and its reporting tools help you track performance and ROI across multiple channels.

Key Features

  • Scheduling, analytics, team collaboration, app integrations
  • Social inbox, bulk scheduling, content curation
  • Customizable streams, approval workflows, mobile app
  • Advanced reporting, security features, campaign management

  • Enterprises, agencies, marketing teams, and businesses managing multiple social accounts
Pricing

  • Starts at $99/month

3. Buffer

Buffer: Simple and Streamlined Scheduling Buffer is known for its simplicity and clean interface, making it perfect for individuals and small teams who want straightforward scheduling and analytics. Buffer’s browser extension and mobile app make sharing content easy from anywhere.

Key Features

  • Post scheduling, analytics, landing page builder
  • Social media calendar, engagement tracking, team collaboration
  • Custom posting schedules, link shortening, mobile app

  • Small businesses, solo creators, startups, and teams seeking simplicity
Pricing

  • Free plan; paid plans from $6/month per channel

3. Sprout Social

Sprout Social: Advanced Analytics and Social Listening Sprout Social excels in analytics and audience insights, making it ideal for data-driven brands. Its unified inbox and powerful reporting tools help teams manage engagement and measure impact across platforms.

Key Features

  • Analytics, social listening, CRM integration
  • Unified inbox, scheduling, reporting, competitor analysis
  • Employee advocacy, approval workflows, mobile app

  • Medium to large businesses, agencies, brands focused on analytics and engagement
Pricing

  • Starts at $249/month

4. Later

Later: Visual Content Scheduling Later specializes in Instagram and visual content planning, featuring a drag-and-drop calendar and media library. It’s great for brands focused on visual storytelling and influencer marketing.

Key Features

  • Visual scheduling, Instagram tools, analytics
  • Media library, hashtag suggestions, post previews
  • TikTok and Pinterest support, link in bio tool

  • Influencers, visual brands, e-commerce, and agencies
Pricing

  • Free plan; paid plans from $18/month

5. SocialBee

SocialBee: Content Categorization and Automation SocialBee helps organize content into categories and automate posting, making it easy to maintain a balanced and consistent social presence. Its evergreen posting and recycling features save time for busy marketers.

Key Features

  • Content categories, automation, analytics
  • Evergreen posting, bulk scheduling, audience targeting
  • RSS feed integration, post variations, team collaboration

  • Small businesses, solopreneurs, agencies, and marketers seeking automation
Pricing

  • Starts at $29/month

6. Sendible

Sendible: Collaboration and Reporting for Agencies Sendible offers strong collaboration and reporting features, making it ideal for agencies and teams managing multiple clients. Its integrations and white-label options are perfect for professional use.

Key Features

  • Scheduling, reporting, team collaboration
  • Social inbox, approval workflows, content calendar
  • Custom branding, analytics, mobile app

  • Agencies, consultants, teams managing multiple brands
Pricing

  • Starts at $29/month

7. Agorapulse

Agorapulse: Inbox Management for Mid-Sized Businesses Agorapulse balances features, usability, and price, with strong inbox management and reporting. Its social listening and competitor analysis tools help brands stay ahead.

Key Features

  • Social inbox, scheduling, CRM features
  • Social listening, reporting, team collaboration
  • Content labeling, ad management, mobile app

  • Mid-sized businesses, agencies, teams focused on engagement
Pricing

  • Starts at $49/month

8. Zoho Social

Zoho Social: Integration with Zoho Ecosystem Zoho Social integrates seamlessly with other Zoho apps, offering solid scheduling, analytics, and CRM features. It’s a great choice for businesses already using Zoho products.

Key Features

  • Scheduling, analytics, integrations
  • Social listening, custom reports, team collaboration
  • CRM integration, mobile app, post approval

  • Small to medium businesses, Zoho users, teams seeking integration
Pricing

  • Starts at $10/month

9. CoSchedule

CoSchedule: Editorial Calendar for Marketing Teams CoSchedule combines social scheduling with marketing calendar tools, making it easy to plan, publish, and measure campaigns. Its drag-and-drop calendar is a favorite among content teams.

Key Features

  • Editorial calendar, scheduling, analytics
  • Task management, campaign tracking, integrations
  • Team collaboration, workflow automation, reporting

  • Marketing teams, agencies, content creators
Pricing

  • Starts at $29/month

10. MeetEdgar

MeetEdgar: Evergreen Content Automation MeetEdgar automates content recycling and posting, helping brands maintain a consistent presence with minimal effort. Its category-based scheduling is ideal for evergreen content.

Key Features

  • Content recycling, automation, scheduling
  • Category-based queues, post variations, analytics
  • Bulk import, browser extension, reporting

  • Bloggers, small businesses, marketers focused on evergreen content
Pricing

  • Starts at $29.99/month

11. Planoly

Planoly: Visual Planning for Instagram and Pinterest Planoly is designed for visual content planning, especially for Instagram and Pinterest. Its grid preview and drag-and-drop calendar make it easy to create a cohesive feed.

Key Features

  • Visual planner, analytics, scheduling
  • Grid preview, hashtag manager, post drafts
  • Pinterest scheduling, link in bio tool, mobile app

  • Influencers, visual brands, e-commerce, and creators
Pricing

  • Free plan; paid plans from $13/month

12. Crowdfire

Crowdfire: Content Discovery and Scheduling Crowdfire helps discover content and schedule posts across platforms. Its content curation and analytics features make it easy to grow and engage your audience.

Key Features

  • Content curation, scheduling, analytics
  • Social listening, competitor analysis, post previews
  • RSS feed integration, mobile app, engagement tracking

  • Bloggers, small businesses, marketers focused on content discovery
Pricing

  • Free plan; paid plans from $7.48/month

13. Loomly

Loomly: Brand Management and Collaboration Loomly offers tools for brand consistency and team collaboration, including approval workflows and post ideas. Its intuitive dashboard is great for teams managing multiple brands.

Key Features

  • Collaboration, scheduling, analytics
  • Approval workflows, post ideas, content calendar
  • Audience targeting, reporting, mobile app

  • Agencies, marketing teams, brands managing multiple channels
Pricing

  • Starts at $26/month

14. PromoRepublic

PromoRepublic: Local Marketing and Content Creation PromoRepublic focuses on local marketing and content creation, offering templates and automation for small businesses. Its local SEO and reputation management tools are a plus.

Key Features

  • Local marketing, content creation, scheduling
  • Template library, reputation management, reporting
  • Social inbox, automation, mobile app

  • Local businesses, franchises, agencies
Pricing

  • Starts at $49/month

15. Tailwind

Tailwind: Pinterest and Instagram Automation Tailwind is popular for Pinterest and Instagram scheduling and analytics, with smart recommendations and visual planning tools. Its community features help boost reach and engagement.

Key Features

  • Scheduling, analytics, smart recommendations
  • Hashtag finder, content calendar, post recycling
  • Community Tribes, analytics, mobile app

  • Bloggers, e-commerce, visual brands, Pinterest/Instagram creators
Pricing

  • Starts at $19.99/month

16. SocialPilot

SocialPilot: Affordable Scheduling for Small Teams SocialPilot offers affordable scheduling and analytics for small teams, with bulk scheduling and client management features. Its reporting tools are useful for agencies and consultants.

Key Features

  • Scheduling, analytics, team collaboration
  • Bulk scheduling, client management, content calendar
  • Social inbox, reporting, mobile app

  • Small businesses, agencies, consultants
Pricing

  • Starts at $30/month

17. Post Planner

Post Planner: Content Planning and Automation Post Planner helps plan and automate social content, with tools for discovering viral posts and scheduling evergreen content. Its post performance predictions help maximize reach.

Key Features

  • Content planning, automation, analytics
  • Viral content discovery, post recycling, engagement tracking
  • Bulk scheduling, reporting, mobile app

  • Bloggers, small businesses, marketers focused on engagement
Pricing

  • Starts at $7/month

18. Falcon.io

Falcon.io: Enterprise Social Media Management Falcon.io offers advanced tools for large organizations, including social listening, audience segmentation, and campaign management. Its unified platform is ideal for global brands.

Key Features

  • Social listening, analytics, scheduling
  • Audience segmentation, campaign management, reporting
  • Approval workflows, mobile app, influencer management

  • Enterprises, agencies, global brands
Pricing

  • Custom pricing

19. eClincher

eClincher: All-in-One Management eClincher combines scheduling, analytics, and automation in one platform, with features like social inbox, influencer search, and media library. Its automation tools save time for busy teams.

Key Features

  • Scheduling, analytics, automation
  • Social inbox, influencer search, media library
  • Bulk publishing, reporting, mobile app

  • Agencies, marketing teams, businesses seeking all-in-one solutions
Pricing

  • Starts at $65/month

20. ContentCal

ContentCal: Content Planning and Collaboration ContentCal is ideal for planning and collaborating on content, with a visual calendar and approval workflows. Its analytics and integrations help teams stay organized and productive.

Key Features

  • Content calendar, collaboration, analytics
  • Approval workflows, integrations, reporting
  • Team collaboration, post ideas, mobile app

  • Content teams, agencies, freelancers
Pricing

  • Starts at $17/month

21. Iconosquare

Iconosquare: Instagram and Facebook Analytics Iconosquare specializes in analytics for Instagram and Facebook, with in-depth reporting and scheduling tools. Its competitor tracking and hashtag analysis help brands optimize their strategy.

Key Features

  • Analytics, scheduling, reporting
  • Competitor tracking, hashtag analysis, post previews
  • Content calendar, engagement tracking, mobile app

  • Influencers, brands focused on Instagram/Facebook, agencies
Pricing

  • Starts at $49/month

22. Brand2Social

Brand2Social: AI-Powered Content Creation and Scheduling Brand2Social integrates AI for content generation and scheduling optimization, with a unified inbox and advanced analytics. Its automation and smart recommendations help boost engagement and save time.

Key Features

  • AI content composer, advanced scheduling, unified inbox, analytics
  • Smart recommendations, post recycling, team collaboration
  • Social listening, reporting, mobile app

  • Agencies, businesses seeking AI-powered automation, marketers focused on growth
Pricing

  • Starts at $49/month

23. NapoleonCat

NapoleonCat streamlines social media automation and provides detailed analytics for team collaboration.

Key Features

  • Automation, analytics, team workflows
  • Social inbox, auto-moderation, reporting
  • Multi-language support, performance benchmarking

  • Agencies, customer support teams, businesses managing multiple brands
Pricing

  • Starts at $23.25/month

24. Khoros

Khoros offers enterprise-level management and customer engagement tools for large organizations.

Key Features

  • Social media management, customer engagement, analytics
  • Community management, advanced reporting, workflow automation
  • Omnichannel support, crisis management tools

  • Large enterprises, customer service teams, brands with high engagement volume
Pricing

  • Custom pricing

25. Oktopost

Oktopost specializes in B2B social media management and employee advocacy programs.

Key Features

  • B2B management, employee advocacy, analytics
  • Lead generation, campaign tracking, social listening
  • CRM integration, compliance tools

  • B2B marketers, HR teams, companies focused on employee advocacy
Pricing

  • Custom pricing

26. MavSocial

MavSocial focuses on visual content management and multi-platform scheduling.

Key Features

  • Visual content, scheduling, analytics
  • Digital asset management, campaign calendar, reporting
  • Social inbox, ad management

  • Brands with strong visual content, agencies, e-commerce businesses
Pricing

  • Starts at $19/month

27. Statusbrew

Statusbrew provides a unified social inbox and advanced team workflow features.

Key Features

  • Unified inbox, team workflows, analytics
  • Approval workflows, audience segmentation, automation
  • Custom roles, reporting, sentiment analysis

  • Agencies, teams needing collaboration, brands with high message volume
Pricing

  • Starts at $69/month

28. SmarterQueue

SmarterQueue automates content recycling and offers robust analytics.

Key Features

  • Content recycling, scheduling, analytics
  • Category-based queues, competitor analysis, post variations
  • Visual calendar, bulk import

  • Small businesses, bloggers, marketers focused on evergreen content
Pricing

  • Starts at $19.99/month

29. RecurPost

RecurPost helps automate scheduling and recycle evergreen content.

Key Features

  • Automated scheduling, content recycling, analytics
  • Social inbox, AI-powered scheduling, white-label reports
  • Google My Business integration

  • Freelancers, consultants, local businesses
Pricing

  • Free plan; paid plans from $25/month

30. Friends+Me

Friends+Me supports scheduling across multiple platforms, including Google+.

Key Features

  • Multi-platform scheduling, automation
  • Link shortening, browser extensions, team collaboration
  • Queue management, post previews

  • Solopreneurs, small teams, users with niche platforms
Pricing

  • Free plan; paid plans from $7.50/month

31. SocialOomph

SocialOomph offers bulk scheduling and productivity features for social media managers.

Key Features

  • Bulk scheduling, productivity tools, analytics
  • RSS feed automation, post queues, blog integration
  • Keyword filtering, email notifications

  • Bloggers, productivity-focused marketers, content teams
Pricing

  • Free plan; paid plans from $15/month

32. StoryChief

StoryChief enables content collaboration and publishing across multiple channels.

Key Features

  • Collaboration, multi-channel publishing, analytics
  • SEO optimization, approval workflows, campaign tracking
  • Content calendar, integrations (CMS, email)

  • Content teams, agencies, publishers
Pricing

  • Starts at $30/month

33. HubSpot

HubSpot integrates social media tools with its marketing automation platform.

Key Features

  • Marketing automation, social media scheduling, analytics
  • CRM integration, lead tracking, email marketing
  • Ad management, reporting

  • Marketers, sales teams, businesses seeking all-in-one solutions
Pricing

  • Free plan; paid plans from $50/month

34. TweetDeck

TweetDeck is ideal for managing Twitter accounts and real-time monitoring.

Key Features

  • Twitter management, real-time monitoring, scheduling
  • Multiple account support, custom columns, hashtag tracking
  • Tweet scheduling, engagement monitoring

  • Social media managers, journalists, Twitter power users
Pricing

  • Free

35. Planable

Planable streamlines team collaboration and content approval workflows.

Key Features

  • Collaboration, approval workflows, scheduling
  • Real-time commenting, visual content calendar, multi-platform support
  • Version history, client approval

  • Agencies, marketing teams, freelancers working with clients
Pricing

  • Starts at $13/month

36. Vista Social

Vista Social offers easy scheduling and analytics for multiple platforms.

Key Features

  • Scheduling, analytics, reporting
  • Review management, social listening, competitor analysis
  • Bulk publishing, content calendar

  • Small businesses, agencies, review-focused brands
Pricing

  • Free plan; paid plans from $8/month

37. Metricool

Metricool provides analytics and scheduling for a wide range of social networks.

Key Features

  • Analytics, scheduling, reporting
  • Ad tracking, competitor analysis, hashtag research
  • Real-time monitoring, web analytics

  • Influencers, agencies, brands running paid campaigns
Pricing

  • Free plan; paid plans from $18/month

38. Social Champ

Social Champ delivers affordable scheduling and analytics for small businesses.

Key Features

  • Scheduling, analytics, automation
  • Bulk upload, sentiment analysis, team management
  • Content calendar, post recycling

  • Startups, small businesses, budget-conscious marketers
Pricing

  • Free plan; paid plans from $10/month

39. Postcron

Postcron specializes in bulk scheduling and automation for social media posts.

Key Features

  • Bulk scheduling, automation, analytics
  • Watermarking, post preview, content calendar
  • Facebook group posting, Instagram stories

  • Agencies, content creators, teams managing high post volume
Pricing

  • Starts at $8/month

40. Viraltag

Viraltag is designed for visual content scheduling, especially for Pinterest and Instagram.

Key Features

  • Visual scheduling, analytics, automation
  • Image editing, bulk upload, RSS integration
  • Social media calendar, influencer collaboration

  • Designers, e-commerce brands, visual marketers
Pricing

  • Starts at $24/month

41. Pallyy

Pallyy focuses on Instagram scheduling and analytics for creators and brands.

Key Features

  • Instagram scheduling, analytics, reporting
  • Grid preview, hashtag research, bio link tool
  • Team collaboration, post approval

  • Influencers, Instagram-first brands, content creators
Pricing

  • Free plan; paid plans from $15/month

42. Swat.io

Swat.io offers planning and collaboration tools for social media teams.

Key Features

  • Planning, collaboration, approval workflows
  • Social inbox, analytics, content calendar
  • Crisis management, multi-platform support

  • Agencies, large teams, brands with complex workflows
Pricing

  • Starts at $50/month

43. Kontentino

Kontentino streamlines team collaboration and content approval processes.

Key Features

  • Collaboration, approval workflows, scheduling
  • Client feedback, post previews, analytics
  • Task assignment, multi-language support

  • Agencies, freelancers, teams working with clients
Pricing

  • Starts at $53/month

44. ShareIt

ShareIt helps discover and share relevant content across social platforms.

Key Features

  • Content discovery, sharing, analytics
  • Trending topic suggestions, influencer search, easy sharing
  • Bookmarking, audience insights

  • Bloggers, content marketers, social media enthusiasts
Pricing

  • Free

45. Socialbakers

Socialbakers provides AI-powered analytics and influencer marketing tools.

Key Features

  • AI analytics, influencer marketing, reporting
  • Audience segmentation, content performance, benchmarking
  • Influencer discovery, campaign management

  • Enterprises, agencies, brands focused on influencer marketing
Pricing

  • Custom pricing

46. Tracx

Tracx specializes in social listening and analytics for brands.

Key Features

  • Social listening, analytics, reporting
  • Sentiment analysis, influencer identification, campaign tracking
  • Real-time alerts, competitor monitoring

  • PR teams, brands focused on reputation management, agencies
Pricing

  • Custom pricing

47. SocialFlow

SocialFlow optimizes content in real time for maximum engagement.

Key Features

  • Real-time optimization, scheduling, analytics
  • Audience targeting, campaign management, reporting
  • Predictive analytics, workflow automation

  • Publishers, media companies, brands with high posting frequency
Pricing

  • Custom pricing

48. Shoutlet

Shoutlet offers tools for managing social media campaigns and engagement.

Key Features

  • Campaign management, scheduling, analytics
  • Social CRM, audience segmentation, content calendar
  • Engagement tracking, reporting

  • Agencies, brands running complex campaigns, marketing teams
Pricing

  • Custom pricing

49. Everypost

Everypost enables scheduling and content curation across multiple platforms.

Key Features

  • Multi-platform scheduling, content curation, analytics
  • Visual content sharing, team collaboration, RSS integration
  • Post customization, reporting

  • Content creators, small businesses, teams managing multiple channels
Pricing

  • Free plan; paid plans from $9.99/month

50. Sociamonials

Sociamonials automates social media posting and referral marketing campaigns.

Key Features

  • Automation, referral marketing, analytics
  • Sweepstakes & contests, UGC campaigns, reporting
  • Social CRM, influencer tracking

  • Brands running referral programs, agencies, marketers focused on automation
Pricing

  • Starts at $19/month

How to choose the right social media tool (quick checklist)

  1. Define primary goals: scheduling, analytics, community support, or content creation? Choose the tool that scores highest for your top goal.
  2. Map platforms: confirm the tool supports the networks you use today and the ones you plan to adopt (TikTok, Shorts, GMB, etc.).
  3. Test the workflow: try a free plan or trial to evaluate scheduling, content approval, and the unified inbox experience.
  4. Evaluate reporting: can you pull the metrics your stakeholders need (engagement, conversions, ad performance)?
  5. Consider team needs: user roles, approval workflows, and white-label reports for agencies.
  6. Plan for scale: check pricing tiers, API limits, and whether the vendor offers enterprise-grade security if needed.

Short recommendations

  • If you value AI-driven content and scheduling optimization: Brand2Social is a strong option.
  • For enterprise-scale features and integrations: Hootsuite or Falcon.io.
  • For deep analytics and social listening: Sprout Social or Socialbakers.
  • For an easy, affordable start: Buffer or Later.

Try before you commit

Most platforms offer free tiers or trials — use them. Create a short pilot (2–4 weeks) with 2–3 tools, measure time saved and engagement changes, then decide.

Share your experience

Which tools have you used? Leave a short note below with what worked, what didn’t, and a tip for others choosing a platform in 2025.

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