Top 22 Social Media Management Tools for 2025

Managing social media in 2025 requires more than basic scheduling — teams need tools that save time, spark creativity, and deliver measurable results. This curated list of 22 social media management tools focuses on who each tool helps most, the standout features to look for, and realistic pricing cues so you can pick faster.

Who this list is for: social media managers, small agencies, founders, and creators who want a concise set of reliable tools for day-to-day publishing and growth.

TL;DR — Quick picks

• Best overall (small–midsize teams): Buffer — simple, fast, and economical.
• Best for visual planning: Planoly / Later — great Instagram and Pinterest workflows.
• Best for analytics & listening: Sprout Social — strong reports and social listening.
• Best for AI & automation: Brand2Social — AI content composer and scheduling optimization.

How we picked the tools

• Verified core capabilities: scheduling, publishing, analytics, and inbox management.
• Team features: approval workflows, roles, and collaboration tools.
• Automation & AI: practical automation and content suggestions that save time.
• Pricing transparency and suitability for small teams and agencies in 2025.

What to Look for in a Social Media Management Tool

• Platform support: posting support for the networks you use (Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile).
• Core features: visual calendar, content editor, unified inbox, analytics and exportable reports.
• Team & workflow: permissions, approval flows, content libraries, and client collaboration.
• Automation & AI: scheduling recommendations, content recycling, auto-moderation, and AI drafting where useful.
• Pricing & scalability: free tiers or trials and clear upgrade paths as your needs grow.

Tool breakdown (features & pricing — line by line)

1. Brand2Social: AI-Powered Content Creation and Scheduling

Brand2Social integrates AI for content generation and scheduling optimization and is ideal for teams that want AI-assisted drafting.

Key Features

• AI content composer: generate draft posts, captions, and variations.
• Advanced scheduling: optimization engine recommends best times to post.
• Unified inbox & analytics: consolidated messages and performance dashboards.

Pricing

• Trial: free trial or demo often available.
• Entry: starts at $49/month (as listed).
• Growth/Agency: add-ons for team seats, white-label, and premium AI usage.

2. Hootsuite: Robust Scheduling and Analytics for Enterprises

Hootsuite is a veteran platform offering robust scheduling, analytics, and team management. Supports a wide range of networks and integrations.

Key Features

• Scheduling: bulk upload, queued posting, and RSS-to-post.
• Analytics: customizable reports, benchmark comparisons, exportable CSV/PDF.
• Team collaboration: assignment, approval workflows, and role-based access.
• Integrations: app directory (ads, CRM, content integrations).

Pricing

• Free trial: 30 days (varies by promotion).
• Entry: Team/Professional tiers; commonly listed from $99/month for business-focused plans.
• Enterprise: custom pricing with SSO, dedicated support, and SLA.

3. Buffer: Simple and Streamlined Scheduling

Buffer is known for its simplicity and clean interface, perfect for straightforward scheduling and analytics.

Key Features

• Post scheduling: queue, composer with image/video support, and multi-account posting.
• Analytics: post performance, engagement metrics, and exportable insights.
• Content tools: draft collaboration, link shortener, and simple content calendar.

Pricing

• Free plan: basic scheduling for a small number of channels.
• Entry paid: from about $6/month per channel (or small team plans starting at low double-digits).
• Business/Agency: higher tiers add team seats, approval flows, and advanced analytics.

4. Sprout Social: Advanced Analytics and Social Listening

Sprout Social excels in analytics and audience insights, ideal for data-driven brands.

Key Features

• Analytics: deep reports, custom dashboards, and competitive benchmarking.
• Social listening: trend tracking, sentiment analysis, and keyword monitoring.
• CRM & workflow: profile-level tagging, saved replies, and collaboration tools.

Pricing

• Free trial: typically 30 days.
• Entry: starts around $249/month (per user) for core analytics and publishing.
• Advanced: add-ons for listening and advanced reporting increase price; enterprise pricing available.

5. Later: Visual Content Scheduling

Later specializes in Instagram and visual content planning, with an emphasis on drag-and-drop calendar and media organization.

Key Features

• Visual planner: grid preview, drag-and-drop scheduling for Instagram and Pinterest.
• Media library: asset management, saved captions, and hashtag manager.
• Linkin.bio and performance analytics for visual posts.

Pricing

• Free plan: limited posts and basic analytics.
• Paid plans: from ~$18/month depending on number of profiles and posts.
• Advanced/agency tiers: higher limits, multi-user seats, and commerce features.

6. SocialBee: Content Categorization and Automation

SocialBee helps organize content into categories and automate posting for consistent feeds.

Key Features

• Content categories: recycle evergreen content by category and schedule mix ratios.
• Automation: posting rules, RSS import, and queue management.
• Analytics: tracking per profile and category performance.

Pricing

• Trial: usually available.
• Entry: starts at around $29/month for standard plans.
• Agency plans: higher limits and client management tools.

7. Sendible: Collaboration and Reporting for Agencies

Sendible offers strong collaboration and reporting features, ideal for agencies managing multiple clients.

Key Features

• Scheduling: queue, bulk scheduling, and content preview per network.
• Reporting: white-label reports, scheduled report delivery, and client-ready exports.
• Collaboration: user roles, approvals, and client permissions.

Pricing

• Free trial: typically 14 days.
• Entry: plans from about $29/month (limited services), higher tiers for agencies.
• Agency: larger plans with more services, custom reports, and team seats.

8. Agorapulse: Inbox Management for Mid-Sized Businesses

Agorapulse balances features, usability, and price, with strong inbox management.

Key Features

• Social inbox: unified conversations, labels, and team assignments.
• Publishing: scheduling, queues, and visual calendar.
• CRM features: audience notes, tagging, and saved replies.

Pricing

• Trial: 14-day free trial usually.
• Entry: starts at around $49/month (for small teams).
• Larger plans: add more profiles, users, and advanced reporting.

9. Zoho Social: Integration with Zoho Ecosystem

Zoho Social integrates well with other Zoho apps, offering solid scheduling and analytics.

Key Features

• Scheduling: post composer, queue, and bulk scheduling.
• Analytics: engagement reports and trackable metrics across profiles.
• Integrations: CRM, desk, and Zoho ecosystem connectivity.

Pricing

• Free/Trial: limited free tier or trial available.
• Entry: plans start around $10/month for basic use.
• Agency pricing: specialized plans for agencies with client management.

10. CoSchedule: Editorial Calendar for Marketing Teams

CoSchedule combines social scheduling with marketing calendar and task management.

Key Features

• Editorial calendar: drag-and-drop planning and campaign views.
• Integrations: native integrations with marketing tools and CMS.
• Collaboration: task assignments, workflows, and approval steps.

Pricing

• Trial: short free trial available.
• Entry: starts around $29/month (team plans vary).
• Marketing suite: higher-priced bundles including marketing project management.

11. MeetEdgar: Evergreen Content Automation

MeetEdgar automates content recycling and posting for evergreen content.

Key Features

• Content recycling: category-based reuse and evergreen libraries.
• Automation: rules-based posting and content queues.
• Simple analytics: basic performance tracking and link clicks.

Pricing

• Free trial: occasionally offered.
• Entry: typically ~ $29.99/month.
• Yearly discounts: common for annual billing.

12. Planoly: Visual Planning for Instagram and Pinterest

Planoly is designed for visual content planning, especially for Instagram and Pinterest.

Key Features

• Visual planner: profile grid preview and drag-to-schedule.
• Content library: saved captions, hashtags, and media organization.
• Analytics: engagement and best-time recommendations.

Pricing

• Free plan: limited posts and profiles.
• Paid plans: from around $13/month for additional features.
• Business: higher tiers add multi-user access and analytics.

13. Crowdfire: Content Discovery and Scheduling

Crowdfire helps discover content and schedule posts across platforms.

Key Features

• Content curation: article suggestions and content discovery feeds.
• Scheduling: smart scheduling and post recycling.
• Analytics: follower growth tracking and post metrics.

Pricing

• Free plan: limited features.
• Entry: paid plans from about $7.48/month (promotional pricing).
• Pro: higher tiers for more accounts and automation features.

14. Loomly: Brand Management and Collaboration

Loomly offers tools for brand consistency, content previews, and team collaboration.

Key Features

• Post builder: post previews, recommended post ideas, and approval workflows.
• Brand assets: shared libraries, mockups, and content guidelines.
• Analytics: post-level performance and calendar reporting.

Pricing

• Trial: free trial available.
• Entry: starts at around $26/month for small teams.
• Agency: larger plans with more users and white-label options.

15. PromoRepublic: Local Marketing and Content Creation

PromoRepublic focuses on local marketing and content creation for small businesses and franchises.

Key Features

• Localized content: templates and localized posting tools.
• Content creation: design templates and post ideas.
• Scheduling & calendar: visual calendar and multi-location posting.

Pricing

• Trial: free trial usually available.
• Entry: starts around $49/month depending on features.
• Agency/franchise: tailored pricing for multi-location businesses.

16. Tailwind: Pinterest and Instagram Automation

Tailwind is popular for Pinterest and Instagram scheduling and analytics with smart recommendations.

Key Features

• Smart scheduling: Tailwind SmartSchedule recommendations and best-time slots.
• Tribes & Communities: content amplification groups (Pinterest-focused).
• Analytics: pin/hashtag performance and trend insights.

Pricing

• Free trial: limited free plan available.
• Entry: starts around $19.99/month for single-profile plans.
• Pro/Business: higher tiers for multiple profiles and advanced analytics.

17. SocialPilot: Affordable Scheduling for Small Teams

SocialPilot offers affordable scheduling, client management, and analytics for small teams and agencies.

Key Features

• Scheduling: bulk scheduling and content calendar.
• Client management: client profiles, white-label reporting, and team access.
• Analytics: engagement reporting and exports.

Pricing

• Trial: free trial available.
• Entry: plans start around $30/month.
• Agency: higher-tier plans add more profiles and users.

18. Post Planner: Content Planning and Automation

Post Planner helps plan, discover, and automate social content to increase engagement.

Key Features

• Content discovery: trending content suggestions and RSS feeds.
• Automation: auto-posting, queues, and recycling.
• Simple analytics: engagement and click tracking.

Pricing

• Free trial: typically available.
• Entry: starts at about $7/month for basic plans.
• Pro: higher plans add more accounts and advanced discovery.

19. Falcon.io: Enterprise Social Media Management

Falcon.io offers advanced tools for large organizations focused on listening, engagement, and analytics.

Key Features

• Social listening: enterprise-grade monitoring and sentiment analysis.
• Engagement: unified inbox, workflow automation, and collaboration.
• Reporting: advanced dashboards and ROI-focused reports.

Pricing

• Pricing: custom/enterprise — contact sales for quotes.
• Enterprise features: SSO, advanced security, and dedicated onboarding.

20. eClincher: All-in-One Management

eClincher combines scheduling, analytics, and automation in one platform with content discovery features.

Key Features

• Scheduling: queue, auto-posting, and recurring posting.
• Smart inbox: unified inbox and social lead capture.
• Publishing tools: RSS automation, content suggestions, and integrations.

Pricing

• Trial: free trial available.
• Entry: plans commonly start around $65/month.
• Business: add-ons for premium support and analytics.

21. ContentCal: Content Planning and Collaboration

ContentCal is ideal for planning and collaborating on content with stakeholders and clients.

Key Features

• Content calendar: multi-channel planning and approvals.
• Collaboration: comments, feedback, and stakeholder sign-off.
• Analytics: post-level reporting and calendar exports.

Pricing

• Trial: free trial available.
• Entry: starts around $17/month for basic plans.
• Teams: higher tiers add more users and advanced integrations.

22. Iconosquare: Instagram and Facebook Analytics

Iconosquare specializes in analytics and reporting for Instagram and Facebook.

Key Features

• Analytics: follower insights, engagement metrics, and benchmark reports.
• Scheduling: post scheduling and profile previews.
• Reporting: exportable reports for clients and stakeholders.

Pricing

• Trial: free trial typically offered.
• Entry: plans from around $49/month for core analytics.
• Pro: higher tiers add team features and more profiles.

How to choose the right social media tool (quick checklist)

1. Define primary goals: scheduling, analytics, community support, or content creation? Choose the tool that scores highest for your top goal.
2. Map platforms: confirm the tool supports the networks you use today and the ones you plan to adopt (TikTok, Shorts, GMB, etc.).
3. Test the workflow: try a free plan or trial to evaluate scheduling, content approval, and the unified inbox experience.
4. Evaluate reporting: can you pull the metrics your stakeholders need (engagement, conversions, ad performance)?
5. Consider team needs: user roles, approval workflows, and white-label reports for agencies.
6. Plan for scale: check pricing tiers, API limits, and whether the vendor offers enterprise-grade security if needed.

How to choose the right social media tool (quick checklist)

1. Define primary goals: scheduling, analytics, community support, or content creation? Choose the tool that scores highest for your top goal.
2. Map platforms: confirm the tool supports the networks you use today and the ones you plan to adopt (TikTok, Shorts, GMB, etc.).
3. Test the workflow: try a free plan or trial to evaluate scheduling, content approval, and the unified inbox experience.
4. Evaluate reporting: can you pull the metrics your stakeholders need (engagement, conversions, ad performance)?
5. Consider team needs: user roles, approval workflows, and white-label reports for agencies.
6. Plan for scale: check pricing tiers, API limits, and whether the vendor offers enterprise-grade security if needed.

Short recommendations

• If you value AI-driven content and scheduling optimization: Brand2Social is a strong option.
• For enterprise-scale features and integrations: Hootsuite or Falcon.io.
• For deep analytics and social listening: Sprout Social or Socialbakers.
• For an easy, affordable start: Buffer or Later.

Try before you commit

Most platforms offer free tiers or trials — use them. Create a short pilot (2–4 weeks) with 2–3 tools, measure time saved and engagement changes, then decide.

Share your experience

Which tools have you used? Leave a short note below with what worked, what didn’t, and a tip for others choosing a platform in 2025.