9 Smart Tactics to Skyrocket Your Threads Followers

The Rise of Threads and How to Grow Your Followers

Threads by Instagram is making a big impact in the social media world. With over 150 million active users monthly, it’s quickly becoming a strong competitor. For comparison, X (formerly Twitter), which has been around for 16 years, has 550 million monthly users. Threads is catching up fast!

While Threads has faced some early challenges, such as issues with engagement bait and content moderation, Instagram’s CEO, Adam Mosseri, has assured users that they are addressing these problems. The team is constantly improving based on feedback from the community.

Despite these initial hurdles, Threads has become popular in certain niches, especially with its strong focus on community building. One feature that’s helping drive this growth is its unique tagging system, which blends the best of hashtags and subreddits. This and new updates have played a big role in its recent surge.

Although Threads is still new, several strategies are proving effective in helping users gain more followers. Consistent posting, using the right tags, and engaging with your audience are all ways to grow your presence on the platform.

For more detailed tips and guidance from the Threads, these 9 Smart Tactics will be particularly helpful for creators and brands looking to boost their follower count.

1. Update Your Followers: You're Now on Threads

• Notify Instagram Followers: When you sign up for Threads, your Instagram followers who are already on Threads will get a notification, making it easy for them to follow you. This quick boost in followers is how many users grow their audience early on.
• Cross-Posting Between Threads and Instagram: Threads and Instagram work well together. You can easily share any Threads post to your Instagram Stories or feed by tapping the paper plane icon under your post. This feature helps drive more engagement and followers to your Threads profile.
• Drive Traffic via Instagram Stories: When you share your Threads post in an Instagram Story, it shows up with a Threads background. Any media you add won’t appear as a regular Instagram post, but tapping on the thread will take your followers directly to your Threads profile. Stories are a great way to bring more traffic to your Threads page.
• Let Followers on Other Platforms Know: It’s helpful to inform followers on platforms like X (formerly Twitter), LinkedIn, or Facebook that you're now active on Threads. For example, Social Media Consultant Matt Navarra left X for Threads and updated his bio and handle to direct followers to his Threads profile.
• Remind Followers to Follow You on Threads: Even if you're not leaving other platforms, posting reminders occasionally lets people know they can find you on Threads. Mention what type of content you’ll be sharing there to encourage them to follow you.

2. Focus on your specific area

1. Find a Focused Niche:
• Brandon gained followers by focusing on a very specific topic — "music theory with a tech background."
• The advantage of Threads is that even very specific subjects (niches) can attract a dedicated audience.
2. Be Authentic and Open:
• Being open about his interests allowed Brandon to connect with others on a deeper level.
• It’s not just about getting likes or follows but building meaningful conversations with people who share those interests.
3. Identify Your Content Pillars:
• If you’re unsure where to start, try identifying a few content pillars — these are your main topics of focus.
• This can help you build a clear social media strategy on Threads.
4. Use Tags to Expand Reach:
• Threads uses tags (like hashtags but more like topics) to help you find and interact with others who share your interests.
• These tags encourage deeper and more thoughtful conversations, according to Instagram CEO Adam Mosseri.
5. Connect with Like-Minded People:
• Using tags helped Amanda connect with people in specific areas like product management and social media.
• She is more intentional about following users who share her professional interests, which has grown her audience.
6. Increase Engagement with Tags:
• Hailley uses tags to target her posts toward the right people.
• Posting with relevant tags leads to better reach and more engagement from those interested in the topic.

3. Initiate discussions

• Comments are key: On Threads, comments play an important role in helping you grow. Threads is a platform focused on real-time conversations, and posts that get people talking are more likely to be recommended to others.
• Start discussions: To spark engagement, share your everyday thoughts and ask others for their opinions. This way, you can start meaningful conversations with your followers and increase interaction.
• Respond and engage: It’s not enough to just post. Be sure to reply to comments on your own posts to keep the conversation going. Also, comment thoughtfully on other people’s posts, adding value to the discussion.
• Build community: Threads are about public conversations, so being active in replies can be even more important than top-level posts when building a strong community.
• No need for new content every time: You don’t always need to create fresh content. Sometimes, joining conversations in your niche and adding helpful or thoughtful comments can grow your following just as effectively as posting your own original content.

Let’s say you’re a fitness influencer. You create a post like:

"Morning routines: Do you prefer working out before or after breakfast? Let me know your routine and why!"

In this example:

1. Starting a discussion: You're asking followers for their opinions on a common topic that many can relate to—exercise timing. This encourages engagement.
2. Increasing interaction: As your followers reply, you respond to their comments with personal insights, questions, or encouragement. For example:
   Follower: "I prefer working out after breakfast. I feel more energized."
   You: "That’s great! What’s your go-to breakfast for energy?"
3. Building community: You also engage with others’ posts in the fitness space by commenting on their routines or offering advice, adding value to their conversations.

In this way, you’re not just sharing content but actively participating in discussions, which helps grow your following and foster a community on Threads.

4. Keep in touch with trends

• Stay Informed: It's essential to keep up with current events.
• Platform Usage: Like X, Threads is widely used for sharing and discussing opinions on newsworthy topics.
• Timeliness: Most content is shared within a few hours, so focusing on timely and relevant topics is crucial.
• Impactful Discussions: Engaging in conversations about current events can significantly enhance your presence.
• Cultural Moments: Creators should participate in trending discussions to provide their perspectives and contribute meaningfully.

5. Share continuously

• Post Regularly: Share content often to keep your audience engaged.
• Frequency Matters: Threads require more posts than platforms like LinkedIn and Instagram for growth.
• Daily Posts: Aim to post daily or multiple times a day for better results.
• Brandon's Experience: Posting 10 to 12 times a day has helped increase his followers.
• Hailley's Strategy: Sharing content two to three times a day shows noticeable growth in followers.
• Engagement Boost: More frequent posts can lead to higher engagement and visibility.
• Consistency is Key: Regular posting helps build a stronger connection with your audience.

6. Concentrate on text and imagery

• Focus on Text and Photo Posts: Prioritize sharing text and photo content on Threads.
• Video Content: While videos usually get the most reach on other social networks, Threads isn’t very video-focused.
• Limited Engagement with Videos: Videos repurposed from Instagram received less engagement than text-only posts.
• Brandon’s Observation: He noticed that Reel-style videos don’t appear often, suggesting they may not reach a wide audience.
• Good Engagement with Photos: Posts that include photos tend to perform well and generate good engagement.
• Brandon's Strategy: He is concentrating on text-only posts, as they are easier to create when posting frequently.
• Incorporating Photos: Hailley and I are adding photos to our posts whenever we can for better interaction.

7. Stay true and assist

• Show Your True Self: Share your real thoughts and feelings. People appreciate honesty and are more likely to connect with you.
• Provide Value: Share useful information, tips, or advice that can help others. Think about what your audience needs or is curious about.
• Engage Genuinely: Respond to comments and messages sincerely. Take time to interact with your followers, showing that you value their input.
• Share Personal Stories: Relate your own experiences. This makes your content relatable and can inspire others.
• Be Consistent: Post regularly and keep your message clear. Consistency builds trust with your audience.
• Encourage Feedback: Ask your followers for their thoughts or experiences. This shows you care and want to create a dialogue.
• Help Without Expecting Anything: Offer assistance or advice without expecting anything in return. This builds goodwill and strengthens relationships.
• Stay Positive: Keep a positive tone in your posts. A supportive atmosphere encourages others to engage and share their thoughts.
• Be Respectful: Value different opinions and treat everyone with kindness. Respectful conversations foster a healthy community.
• Be Open to Learning: Show that you're willing to learn from others. This humility can inspire trust and encourage more meaningful connections.

8. Engage with trends

• Leverage Trends: Use trending hashtags and formats to boost activity on Threads.
• Reach New Audience: Trending content can help you connect with a broader audience if done correctly.
• Hailley's Success: She found success with the hashtag #Womensupportingwomen by connecting with other moms, which improved her follow list.
• Engaging Posts: Hailley created a post titled “Algorithm, connect me with people who like...” that gained a lot of interaction and new followers.
• Top-Performing Content: That post is one of her best-performing ones and continues to get engagement even two weeks later (it’s pinned for visibility).
• Daily Engagement: Hailley uses the trends #GoodMorning and #GoodNight to share her thoughts and daily routines.
• Authentic Connection: These posts provide opportunities to be genuine and connect with new followers on a personal level.

9. Avoid excessive marketing

• Avoid Being Overly Promotional: Don't focus too much on direct advertising.
• Marketing Content Doesn't Work: Brand accounts found that heavy marketing posts were ineffective on Threads.
• Join Fun Trends: Successful brands engage with fun trends rather than only promoting products.
• Limited Engagement: Posting just for promotion doesn't lead to much engagement or growth.
• Brandon’s Insight: He observed this trend across different fields, not just in music.
• Attracting Business: If your goal is to draw people to your business, consider a different approach.
• Smart Strategy: Create a post with links to your promotions and pin it at the top of your profile.
• Engaging Content: Continue sharing interesting posts that occasionally mention your pinned links.

Conclusion

In conclusion, growing your followers on Threads requires a strategic approach that combines authenticity, consistency, and engagement. By focusing on quality content, leveraging trends, and connecting meaningfully with your audience, you can create a vibrant community around your profile. Remember to post regularly, prioritize text and photo posts, and avoid overly promotional content to foster genuine connections. Embrace opportunities to participate in discussions and trends that resonate with your brand and audience. With these smart tactics, you’ll be well on your way to increasing your Threads followers and enhancing your presence on the platform.